Insights at UBC Sauder

Marketing

Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works

Marketing
March 10, 2025

Meet UBC Sauder’s new faculty – Deepak Sirwani

Faculty
January 8, 2025

Meet UBC Sauder’s new faculty – Shin Oblander

Faculty
November 22, 2024

UBC Sauder research introducing the SHIFT Framework honoured with 2024 Sheth Foundation/Journal of Marketing Award

Awards & Competitions
August 23, 2024

Professor Emeritus Richard Pollay the highest ranked Global Scholar of Advertising in the world, according to ScholarGPS

Faculty
May 17, 2024

When consumers buy embarrassing products, they don’t want friendly service

Behaviour
May 18, 2023

Yann Cornil wins 2023 AMA Award for Responsible Research in Marketing

Awards & Competitions
March 24, 2023

Can bad reviews be good for business? New UBC research says yes

Behaviour
April 7, 2022

The Big Mac and Diet Coke effect: Do diet sodas really lead to lower overall calorie counts?

Behaviour
March 10, 2022

Baby fever: UBC study finds advertising and social media can boost desire to have children

Behaviour
February 16, 2022

Add to Cart: UBC study finds online reviews for some products have a major effect on the sales of others

Information Systems, AI, Big Data
January 18, 2022

Retailers use ‘decoy effect’ to lure consumers into buying pricier products: study

Marketing
August 9, 2021

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Research publications

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