Insights at UBC Sauder

Marketing

Want to be more persuasive? Talk with your hands, study finds

Information Systems, AI, Big Data
November 5, 2025

Subscriptions seriously boost food delivery sales — but not for everybody

Behaviour
October 21, 2025

AI salespeople aren’t better than humans …yet

Information Systems, AI, Big Data
September 10, 2025

Behavioural insights in a changing world

Behaviour
September 5, 2025

Flattening out: companies that opt for a more horizontal structure win more customers and funders

Business Strategy
July 21, 2025

Seeing stars: consumers think products with star ratings are better than they really are

Marketing
April 8, 2025

A homegrown player is worth an extra $4.8M annually to an NHL team, study finds

Economics
April 3, 2025

Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works

Marketing
March 10, 2025

Meet UBC Sauder’s new faculty – Deepak Sirwani

Faculty
January 8, 2025

Meet UBC Sauder’s new faculty – Shin Oblander

Faculty
November 22, 2024

UBC Sauder research introducing the SHIFT Framework honoured with 2024 Sheth Foundation/Journal of Marketing Award

Awards & Competitions
August 23, 2024

Professor Emeritus Richard Pollay the highest ranked Global Scholar of Advertising in the world, according to ScholarGPS

Faculty
May 17, 2024

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Research publications

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