Product focused. Market driven.
The UBC MBA Product and Service Management Career Track offers advanced training in successfully identifying market opportunities, developing new products, bringing them to market, and managing them post-launch. It’s specifically tailored for those who thrive in dynamic and multifaceted roles, and ideal for professionals from diverse backgrounds looking to pivot or enhance their careers.
The curriculum emphasizes industry best practices, featuring courses on market analysis, product lifecycle management, operational supply chains, and strategic marketing. You’ll benefit from world-class instruction that merges theoretical knowledge with practical insights. Additionally, experiential learning opportunities enable you to network within Vancouver's vibrant tech and business communities.
Whether you’re stepping into a product management role for the first time or looking to deepen your existing experience, this career track equips you with the critical skills and industry connections needed to succeed.
Career track course highlights
Process Fundamentals
This course will help you understand how work flows (and should flow) through an organization, and how resources should be organized and allocated to achieve desired outcomes. Topics covered include process analysis, capacity analysis, process design, theory of constraints, lean operations, the impact of digitization on business processes, and the challenges that arise in process and operations management.
Market Research
Learn about the nature and scope of market research and to provide practice in conducting and evaluating it. You will develop a general understanding of research issues, learn to appreciate the complexity of research design, gain practice using a variety of research methods, and develop your skills at analyzing both qualitative and quantitative data.
Supply Chain Management
This course covers a broad view of a "supply chain." A firm’s supply chain consists of all operational processes that create value for the firm. Supply chain management therefore involves the coordination of multiple processes. In addition, these value-creating processes are typically fragmented and dispersed across organizational and national boundaries.
Gain real-world experience
Recent UBC MBA candidates gained real-world experience through focused internships in roles and organizations such as:
- Product Manager Intern – IBM
- Product Development Intern - Electronic Arts (EA)
- Sustainability Manager - Herschel Supply Co.
- Data Analytics Intern - Johnson & Johnson
- Communications Intern – Aritzia
- Product Manager – TELUS
- Operations Intern – DHL Supply Chain
Impactful careers
Upon completing their UBC MBA our recent graduates landed roles that include:
- Pathways Operations Manager – Amazon
- Product Manager - Intuit
- Senior Strategy Consultant – Accenture
- Sub-Contracts Specialist – Seaspan
- Corporate Strategy Associate – Aurora Hydrogen
- Category Lead – BC Hydro
- E-commerce Operations - Canadian Tire
I pursued the product and service management track because I recognized that managing the tech behind a product is often as critical as the product itself. The track provided me with invaluable knowledge, particularly in marketing strategy, and equipped me to transition from an engineer to a product manager, leading several products at my company.
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