Inside the classroom

Join Markus Baldauf, a finance expert, on an illuminating journey into the realm of alternative data in financial markets. In this insightful lecture,...

Join Tamar Milne, a seasoned lecturer in marketing and sustainability, as she navigates the intricate terrain of sustainable marketing strategies. In ...

Join Perry Atwell, an expert in organizational behavior, as he unravels the intricacies of decision-making traps in this illuminating session. Delve i...

Join Tim Huh, a distinguished professor in Operations and Logistics at UBC's Sauder School of Business, for an enlightening session on leveraging quan...

In this UBC MBA sample lecture, Dr. Murali Chandrashekaran explores Urbanization and the Role of Cities in Inclusive Prosperity.

In this sample lecture, Dr. Wayne Rawcliffe discusses leadership and its evolving challenges in the modern world.

In this sample lecture, Gene Moo Lee introduces how analytics and automation have changed the industry landscape.

Dr. Justin Bull describes the challenges faced by business leaders and examines the range of solutions available. He shares how the climate crisis eff...

Highlights of the sample lecture, Disruptive Innovation: How to Identify, Prepare, and Defend Against Disruption, with Professor Tim Silk.

With her experienced background in marketing at the likes of Coca-Cola and Dairy Queen, Ann Stone is sure to inspire you to pursue new heights of your...

In this webinar, Fraser Pogue, Adjunct Professor at UBC Sauder's Entrepreneurship and Innovation Group, gives you a taste of what you can expect durin...

In this sample lecture, Prof. Martha Essak speaks about the fundamentals of forecasting in unprecedented times and gives you a taste of the cutting-ed...

Justin Bull, Lecturer at UBC Sauder's Entrepreneurship and Innovation Group and Chair of the Sustainability and Ethics Group, gives you a taste of wha...

The online session will discuss the psychology of influence and persuasion, and how to leverage both in order to make advertising messages more compel...

Prof. Justin Bull, gives a Sample UBC MBA Class and provides an introduction to how sustainability and innovation and the environmental crisis is actu...

Prof. Darren Dahl, gives a Sample UBC MBA Class and provides an idea of how integrative and participatory UBC MBA classes are.

Using BMW's marketing campaign Darren Dahl explores segmentation, targeting, and product lifecycle strategies in the context of their brand.

Prof. Darren Dahl talks about the importance of understanding market segmentation and differentiation, and discusses various ways to segment the marke...