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Executive Education

Personal Branding and the Power of Networks

Propel your prospects for professional growth

In a world where opportunities often come from who you know as much as what you know, mastering the art of personal branding and networking enables you to distinguish yourself in a competitive workplace and forge meaningful connections that can advance your career.

This program is designed to equip you with tools and strategies to craft a compelling personal brand and harness the power of networks. Learn to enhance and communicate your unique value. Align your personal brand with career aspirations, and gain confidence to stand out in your field. Expand your professional reach across online and offline channels. Cultivate authentic relationships that open doors to opportunity.

Who should attend

  • Mid-career managers looking to step into senior leadership roles 
  • Senior-level professionals who wish to grow their executive presence
  • Functional specialists positioning themselves as thought leaders and trusted advisors
  • Public sector leaders who want to advocate more effectively for their missions
  • Business owners aiming to differentiate themselves in competitive markets
  • Job seekers looking to increase their visibility and navigate career transitions 
  • Early-career employees seeking to build career momentum 

The program is especially suitable for those who want to build a strong personal brand without relying heavily on self-promotion or traditional networking methods.

 

The impact

Embarking on an Executive Education program focused on personal branding can be a transformative experience for individuals seeking to enhance their professional impact. Participants stand to gain a multitude of benefits:

Define your personal brand:

  • Identify your unique skills, value and contributions
  • Gain confidence to highlight your strengths
  • Align your brand with your aspirations

Network with purpose:

  • Promote your brand without overextending yourself
  • Navigate common networking challenges
  • Generate trust through authenticity

Amplify your professional voice:

  • Make your work, leadership and daily interactions visible to others
  • Communicate a consistent brand message across different settings
  • Curate your online presence to build credibility

Attract opportunities:

  • Leverage digital tools to magnify your influence and reach
  • Map out a networking strategy for professional growth
  • Maintain strong networks that support your career progression

How you will learn

This highly interactive program provides a flexible, inclusive approach to personal branding and networking. It blends self-reflection activities, collaborative sessions, role-playing and guided exercises in a variety of real-life professional scenarios. With feedback from the instructor and your peers, you’ll draft a personalized plan that will empower you to take actionable steps towards career advancement.

  • Assess your unique personal brand and apply strategies to enhance it
  • Build skills in articulating your brand with clarity, consistency and confidence 
  • Overcome the discomfort of overt self-promotion with strategies which make your work, authenticity and integrity speak for you
  • Expand your professional footprint through strategic use of networks and digital platforms 
  • Employ practical networking techniques for making impactful impressions
  • Develop meaningful connections that lead to long-term collaborations and mutual support
  • Create a clear and actionable personal branding strategy tailored to your goals and values 
  • Stand out in a competitive professional landscape
  • Cultivate valuable business networks that open doors for partnerships, collaborations and business development opportunities
  • Maximize organizational ROI on talent, leading to improved teamwork and productivity 
  • Increase employee engagement and retention by investing in your people’s personal and professional growth
  • Enhance the company’s reputation as a forward-thinking and employee-focused organization
  • Develop a future-ready workforce that is better prepared to navigate change and contribute to the organization’s long-term success

Pre-Work (1 hour)

  • Personal branding and networking self-assessment
    (please complete 48 hours before the program)

Defining Your Personal Brand

  • Personal branding, authenticity and alignment with values
  • Dispelling myths about self-promotion
  • Exercise: guided reflection on your personal brand strengths and areas for growth

Building a Strategic Personal Brand

  • Key components of a personal brand
  • How to position your brand for specific professional goals
  • Creating a consistent brand message across online and offline platforms 
  • Exercise: defining your unique value proposition and personal branding plan

The Quiet Power of Personal Branding

  • The role of quiet leadership and influence in shaping your brand and career development
  • Passive brand-building through your actions, work quality, authenticity, integrity and visibility
  • Proactive networking tips for inclusivity and comfort
  • Exercise: identifying personal qualities and work habits that naturally contribute to your personal brand

Practical Networking Techniques

  • The power of networking: how it can promote your brand and attract opportunities
  • Mapping key network connections (mentors, peers, influencers)
  • Networking with authenticity and building meaningful relationships
  • Low-pressure approaches that don’t push you out of your comfort zone
  • Exercise: developing a networking strategy

Expanding and Strengthening Your Network

  • Approaching new connections with confidence
  • Online networking (LinkedIn, industry groups, social media strategies)
  • Effective follow-ups and maintaining long-term relationships
  • Exercise: skill-building exercise for growing your network

Personal Brand in the Digital Age

  • Leveraging social media and digital content to amplify your brand
  • Personal brand consistency across digital touchpoints
  • Using content creation and thought leadership to build authority
  • Exercise: curating your online presence and developing strategies for improvement

Creating a Networking Action Plan

  • Overcoming common barriers to networking (e.g., fear of rejection, lack of time)
  • Developing an actionable plan to strengthen your networks and brands
  • Brand evolution and maintenance
  • Exercise: next steps for the future

Bordei Andreea

Andreea Bordei

Associate

Andreea is a strategic communications specialist with over 15 years’ experience working with clients across a wide range of sectors: from international development and education to biotech and IT. She holds an MA in Social Communication and is the founder of ABCS WORLD consultancy. Her goal is to empower clients—individuals and organizations alike—to understand the core of effective communication, enhance their value proposition, and align their messaging with their broader business strategy for a higher impact. In helping clients to develop new skills and employ effective communication strategies, she enables them to communicate with impact and achieve their goals.

Andreea facilitates a range of organizational and personal communication training, and designs bespoke communications solutions for organizations. She has supported clients in the areas of strategic corporate communications, CSR and integrated communications, as well as in leadership development, personal communication skills and public speaking and presence.

In her work, Andreea enables clients to uncover their strategic vision and marries it with creative solutions to help bring their strategy to life. She has designed and delivered strategic communications training for organizations including the United Nations, the University of Cambridge, the University of Oxford, and a network of organizations supporting entrepreneurs in over 15 countries around the world. She has also delivered communications workshops at C-suite level for organizations in FMCG, IT and biotech sectors.

[Executive Education Programs] Personal Branding and the Power of Networks, Pitch for Success

Upcoming sessions

calendar Program dates
price_tag Fees and Taxes
notebook Format
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Jul 29, 2025
$1390.00 + tax (5%)

Online

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Online format is delivered virtually in real time and are not recorded. 

Online format is delivered virtually in real time and are not recorded. 

Online

Why UBC Sauder Executive Education?

Elevate your career and organization with UBC Sauder. Recognized as a global leader in executive education by the Financial Times, our programs deliver a transformative learning experience, resulting in tangible impact.

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