Pre-Work (1 hour)
- Personal branding and networking self-assessment
(please complete 48 hours before the program)
Defining Your Personal Brand
- Personal branding, authenticity and alignment with values
- Dispelling myths about self-promotion
- Exercise: guided reflection on your personal brand strengths and areas for growth
Building a Strategic Personal Brand
- Key components of a personal brand
- How to position your brand for specific professional goals
- Creating a consistent brand message across online and offline platforms
- Exercise: defining your unique value proposition and personal branding plan
The Quiet Power of Personal Branding
- The role of quiet leadership and influence in shaping your brand and career development
- Passive brand-building through your actions, work quality, authenticity, integrity and visibility
- Proactive networking tips for inclusivity and comfort
- Exercise: identifying personal qualities and work habits that naturally contribute to your personal brand
Practical Networking Techniques
- The power of networking: how it can promote your brand and attract opportunities
- Mapping key network connections (mentors, peers, influencers)
- Networking with authenticity and building meaningful relationships
- Low-pressure approaches that don’t push you out of your comfort zone
- Exercise: developing a networking strategy
Expanding and Strengthening Your Network
- Approaching new connections with confidence
- Online networking (LinkedIn, industry groups, social media strategies)
- Effective follow-ups and maintaining long-term relationships
- Exercise: skill-building exercise for growing your network
Personal Brand in the Digital Age
- Leveraging social media and digital content to amplify your brand
- Personal brand consistency across digital touchpoints
- Using content creation and thought leadership to build authority
- Exercise: curating your online presence and developing strategies for improvement
Creating a Networking Action Plan
- Overcoming common barriers to networking (e.g., fear of rejection, lack of time)
- Developing an actionable plan to strengthen your networks and brands
- Brand evolution and maintenance
- Exercise: next steps for the future