Who is the UBC Diploma in Marketing and Sales Management designed for?
Our program attracts industry professionals and entrepreneurs looking to advance their careers and maximize their performance.
Our students typically fall into one of three categories:
- Professionals who have been identified by their organizations as top performers and are preparing to take on leadership roles that require a solid foundation in marketing strategy and sale force management.
- Professionals who have been in their current roles for some time and are looking for training that will improve their performance and overall understanding of the business.
- Professionals who are transitioning into marketing and sales roles from other fields and want a solid foundation in the fundamentals of marketing strategy and sales force management.
If you fall into one of these categories, we encourage you to apply to the program.
What’s a typical student profile?
Those enrolled in the program typically have several years of experience working in either a sales or marketing role, or are business owners/entrepreneurs. Ages range from 25-55 years of age and applicants come from a wide range of industries and backgrounds.
Examples of positions held by current students include Business Development, Key Account Manager, Territory/Regional Manager, Service Coordinator, Marketing Manager, General Manager, Project Manager, and VP/Director of Sales & Marketing.
Examples of industries include telecommunications, pharmaceuticals, industrial equipment, medical equipment, marketing agencies, advertising, banking & financial services, retail, real estate, hospitality & tourism, construction, public utilities, automotive, beverages, consumer packaged goods, and insurance.
How will I benefit?
- Develop and deepen skills in analytics, critical thinking, communication and leadership
- Gain confidence in strategic thinking and practical problem-solving
- Be able to immediately apply classroom instruction for professional work situations and career advancement
- Grow professional networks through networking opportunities, industry connections and working with like-minded individuals
