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Life on the Road: Technology Adoption, Capital Reallocation, and Environmental Standards in the Commercial Truck Market

life on the road
Posted 2025-03-10
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Investigators

  • Ron Yang (UBC)
     

Co-Investigators

  • Stephanie Weber (University of Colorado – Boulder)


Background

The commercial trucking industry is essential to global supply chains but faces increasing pressure to adopt cleaner technologies due to stricter environmental regulations. While advancements in fuel efficiency, alternative fuels, and digital fleet management offer economic and environmental benefits, they require significant capital investment. Firms must navigate financial constraints and regulatory pressures when deciding whether to upgrade their fleets. Understanding these dynamics is crucial for shaping policies that balance sustainability with economic viability.
 

Research Objectives

This study aims to examine how environmental regulations influence technology adoption and capital reallocation in the commercial truck market. It will analyze the relationship between regulatory changes and fleet upgrades, assess financial constraints and incentives affecting investment decisions, and evaluate the economic and environmental impacts of new trucking technologies. The findings will provide insights for policymakers and industry stakeholders to promote sustainable and cost-effective fleet modernization.
 

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