The UBC Sauder School fo Business is recognized as one of Canada’s leading business schools and has offered various marketing and sales management diplomas since the early 1950’s. The current iteration of the program was reimagined in 2024 to meet the evolving needs of our students. In addition to diploma studies, UBC Sauder also offers Baccalaureate, Masters and Doctoral degrees in business as well as executive programs and workshops in all aspects of business.
The Diploma Program is designed and taught by UBC Sauder’s marketing faculty. The instructors are leading educators in marketing and sales management. These are the same instructors that teach in UBC Sauder’s MBA and executive programs, having won numerous awards for their teaching and research. They are chosen for their ability to interpret and convey the application of the latest management concepts to practicing managers. Each instructor has extensive industry experience and is passionate about teaching. Courses are taught using the case-method approach in which students are exposed to real-world case studies and best practices. The learning is hands-on, applied, and industry-relevant.
In addition to the principal instructors listed below (in alphabetical order), various guest speakers may be called upon to enhance the subject matter in the course.
Marketing and Sales Management Diploma faculty

JoAndrea (Joey) Hoegg, BA, BEd (UBC), PhD (Florida)
Joey is the Senior Associate Dean, Faculty; Professor, Marketing and Behavioural Science Division and Alumni Professorship in Marketing. Her research interests include Sensory Marketing, Consumer response to product design and Consumer-brand relationships. Joey teaches courses in consumer behaviour and marketing research. Before teaching, Joey consulted for a variety of firms including non-profit organizations and start-ups.

Tim Silk, BBA, PhD
Tim teaches brand management, new product development in Sauder’s MBA and BCom programs. His research focuses on consumer behaviour in pricing and promotion contexts such as rebate promotions, gift card spending and loyalty reward programs. An award winning teacher, he has taught and consulted for organizations such as Bell, Best Buy, Brand Finance and Visa. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly policies for the Competition Bureau of Canada, Federal Trade Commission, the U.S. Department of Energy and the U.S. Government Accountability Office. Formerly he was a marketing manager in the beverage industry and an account manager in the advertising industry.

Darren Mahaffy, BBA
Darren has over 20 years of experience leading consumer communication programs in highly competitive packaged goods categories for organizations such as Silver Hills, Nature’s Path Foods, Weston Bakeries Gillette, Tropicana, Campbell’s, and Procter & Gamble. Darren currently leads the global marketing efforts at Silver Hills, a leading Canadian bakery business focused on sprouted grains, gluten-free and organic products across the bread, rolls, bagels, cereal and granola categories. Darren has extensive experience coordinating relationships between marketing and sales to improve how the two functions work together to drive growth and profitability. He has managed many leading national brands and much of his experience is in markets where retailers and channel members have a great deal of leverage and channel power over the marketplace.

Janice Chow
Janice is an experienced digital marketer who is passionate about leading teams and growing businesses. Janice has over a decade of experience in marketing roles and has worked with non-profit organizations like Ronald McDonald House and other national brands like Ciele Athletics and Labatt Breweries. She is currently the Director of Client Services at Digital Hot Sauce, a Vancouver-based marketing agency, where she oversees over $2 million in annual ad spend from clients. She enjoys leading the team to develop winning marketing campaigns and teaching weekly workshops on a variety of practical topics.

Ann Stone, BA (Hope College), MBA (Michigan)
Ann began her professional life in the world of marketing, eventually holding Senior VP or CMO roles at companies like The Coca-Cola Company, International Dairy Queen, Papa Murphy’s Pizza. Now she shares that significant knowledge and perspective serving as a UBC Sauder lecturer for over 10 years; teaching over 6,400 students in over 3,900 classroom hours. Ann has also contributed to other programs, currently serving as the Board Chair of the Western Washington University’s Marketing Advisory Board to the Marketing Department amongst other roles.

Nathanael Arney, BA, MBA (TWU), Doctoral Researcher (KU Leuven)
Nathanael’s research explores buyer seller interactions. His experience is in business development and sales with Global Fortune 500 and startup companies.

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Have a question?
Our team is happy to help.
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Get in touch
Darren Mahaffy
Program Director
darren.mahaffy@sauder.ubc.ca
778.919.3558