info_mark
Executive Education

The Critical Path to Competitive Success

Star strategies for adding customer value

The critical path is everything that connects an organization to its paying customers and how it generates its money. The most successful organizations focus obsessively on defining their critical path, and on getting every employee to make it more valuable to both the customer and the company.

This program provides a platform for organizational transformation via the critical path. Get a firm fix on how your organization connects to customers. Develop critical path strategies for creating and sustaining competitive advantage. Add value to the activities that matter, making them faster, smarter, better, more effective and more profitable. Follow the critical path steps that move the needle toward marketplace success.

Note: The Critical Path describes what employees should work on, while Developing Star Performers shows how employees can up their game. While there is no significant overlap between them, the two programs share a common research base and together they form a natural progression of learning. 
 

How you will learn

This program provides a research-based framework for optimizing your organization’s critical path. In a highly interactive environment, you’ll engage in hands-on exercises designed to build real-world skills, and you’ll get feedback from the program leader to strengthen your approach. You’ll walk away with ideas and strategies you can implement immediately back at work.

 

Who is this for?

  • C-suite and other top-level executives
  • Senior-level leaders such as directors and department heads
  • Middle managers and team leaders
  • Leaders in non-profit and government organizations looking to add value to their activities 

 

The impact

Embarking on an Executive Education program focused on Strategy & Innovation can be a transformative experience for individuals seeking to enhance their professional impact. Participants stand to gain a multitude of benefits:

Map out your critical path:

  • Understand how your company generates its money
  • Determine which activities contribute the most value to customers 
  • See how your organizational systems support or interfere with its critical path

Get everyone on board:

  • Communicate the critical path throughout the organization
  • Show every employee how they can contribute to its success
  • Build accountability for achieving results

Move forward on the journey:

  • Create a framework to formalize your organization’s critical path
  • Define the critical path steps that everyone—from top to bottom—needs to take
  • Cascade your company’s critical path strategy through its daily tasks

Strive towards your end goal:

  • Measure your progress to keep on track
  • Become your customers’ supplier of choice
  • Win in your market space
  • Understand how your organization’s critical path works (or doesn’t)
  • Distinguish between customers (those who provide the money) and beneficiaries (those who use your product or services)
  • Identify how your organization or department adds value to customers
  • Develop and operationalize your critical path strategy
  • Focus employees on their place and role on the critical path
  • Motivate people to add value to the critical path
  • Reduce non-value-adding “make work”
  • Use the critical path as the “North Star” when choosing individual and team work priorities 
  • Create critical path strategies for creating and sustaining competitive advantage
  • Develop performance measures that truly define and measure employees’ contributions to the critical path
  • Introduce a common language to communicate critical path priorities and progress throughout the organization
  • Disrupt the competition by changing your critical path for customers
  • Win over customers and outmaneuver competitors for sustained business success

The Critical Path and Value Chain

  • Determining who is on the critical path and who supports those on the critical path
  • Thinking through how to add value to the critical path

Customer Focus: Revenue and Income

  • Identifying your business unit, department and organizational customers -- who do you focus on and why?
  • Mapping customers and customer chains
  • Measuring the impact of customers on revenue and income

Assessing Your Organizational Competitors

  • Mapping existing and emerging competitors 
  • Disrupting your competitors

Identifying and Eliminating “Make-Work”

  • Organizational practices that pull people off the critical path
  • Avoiding the “executive itch” that causes make-work

Value-Added Performance Measures

  • Why most performance systems miss the mark
  • Creating performance measures that reinforce the critical path

Kelley, Robert

Dr. Robert Kelley

Adjunct Professor

Robert is a Distinguished Service Professor of Management at the Tepper School of Business at Carnegie Mellon University in Pittsburgh, where he consistently is rated one of the top teachers and was nominated by students for Carnegie Mellon University’s Doherty Teaching Prize. Conducting career-propelling programs for managers by leveraging his acclaimed research, he leads sessions on developing star performers, followership-leadership, managing intellectual capital, designing customer-driven strategies and services, and getting everyone on the critical path.

As the author of the national bestseller How to Be a Star at Work: Nine Breakthrough Strategies You Need to Succeed, Robert has attracted international attention from media such as the NBC Today Show, CNN, CBS, and National Public Radio. His book was honoured as one of "The 100 Best Business Books of All Time" and the #1 career book by the New York Daily News. His other bestsellers include: The Power of Followership, The Gold-Collar Worker, and Consulting. His ideas have also appeared in the Harvard Business Review, The New York Times, Fortune, Forbes, Business Week, Wall Street Journal, The Economist, People, Cosmopolitan, and other major publications. 

Robert is an intellectual entrepreneur in the marketplace of ideas. Widely considered the founder of “followership” studies, he legitimated the topic and, in the process, changed the prevailing view of leadership. Likewise, he coined the term “gold-collar worker” which brought national recognition to brain-powered workers and spurred research on intellectual capital and the “creative class.” 

In addition to his academic duties, Robert is currently is teaching, consulting and writing about how to turn average performers into workplace stars, how to cultivate follower–leader partnerships, how to manage intellectual capital as the firm’s key competitive asset, and how to make organizations customer–driven. His research focuses on how to be a star performer in a global, virtual, multi-cultural, and 24/7 world; how minorities and women can avoid career de-railers; and the implications of intellectual capital on the individual, the company and the economy. 

Robert’s clients include 3M, H-P, Merck, Intel, AT&T, Wal-Mart, Alcoa, Ford, PNC Bank, Ontario Teachers’ Pension and Planning Board (Canada’s largest pension fund), the U.S. Federal Home Loan Bank Board, and the Fred Rogers Company (the organization behind the award-winning TV program Mr. Rogers Neighborhood). 

His educational background includes post-doctoral work at the Harvard Business School, Ph.D. from Colorado State University, M.A. from the University of Texas at Austin, and a B.A. from Drake University.

[Executive Education Programs] Developing Star Performers, The Critical Path to Competitive Success

Upcoming sessions

calendar Program dates
price_tag Fees and Taxes
notebook Format
filled_point Location
Jun 18, 2025
$1390.00 + tax (5%)

Online

info_mark

Online format is delivered virtually in real time and are not recorded. 

Online format is delivered virtually in real time and are not recorded. 

Online

Why UBC Sauder Executive Education?

Elevate your career and organization with UBC Sauder. Recognized as a global leader in executive education by the Financial Times, our programs deliver a transformative learning experience, resulting in tangible impact.

Vancouver City at sunset

Other programs you may be interested in

Can't find what you're looking for?

Develop your business knowledge with a UBC Sauder certificate, available in several specialized areas of business. 

Tailored learning solutions for organizations

Please get in touch and we'll be happy to explore how we can help