Design Thinking Masterclass

• Increase organizational capacity to develop new products, services and processes that promote business growth and market differentiation
• Create strategic, user-centred solutions that enhance customer satisfaction and operational efficiency
• Improve cross-functional teamwork and communication, ultimately driving better project outcomes
• Strengthen competitive edge by staying ahead of industry trends
• Remain relevant in a rapidly changing market

DAY 1: Introduction to Design Thinking

Module 1: The Changing Business Context
See how leaders are using Design Thinking to nurture a culture of collaboration and experimentation to drive innovation.

• V.U.C.A and the collapse of the traditional business model
• Divergent vs. convergent thinking and the double-diamond framework 
• Core principles of Design Thinking and common variations

Module 2: The Designer’s Toolbox
Take a deep dive into the Design Thinking process and its fundamental tools and techniques. 

• The role of ideation and different techniques
• Affinity clustering, dot-voting and prioritization 
• Empathy mapping, personas and journey mapping
• Reframing and how-might-we statements

DAY 2: Applying the Design Thinking Method

Module 3: Failing Fast to Success
Learn how to maximize organizational learning through experimentation, while minimizing overall risk.  

• Thinking like a designer
• Developing and testing solutions
• Prototyping and the value of failing fast

Module 4: Design Thinking Leadership
Get practical instruction for planning, organizing and executing an effective Design Thinking session. Understand the role of leadership and culture in the successful application of Design Thinking. 

• Cultivating a creative culture
• Principles and practices of design-driven leadership 
• The importance of effective story-telling
• Key considerations when planning a design thinking session