Yanwen Wang
BA (Fudan), MPhil (UNSW), PhD (Emory)
Associate Professor, Marketing and Behavioural Science Division
Canada Research Chair in Marketing Analytics
Selected publications
- Liu. Yahui, Lei Wang, Shuai Yang, Yanwen Wang. 2025. AI-Powered Digital Streamers for Online Retail: Empirical Evidence and Design Strategies Through Experiments. Information Systems Research. Articles in Advance. 26 Aug 2025.
- Wang, Yanwen, Muxin Zhai, John Lynch. 2023. Cashing Out Retirement Savings at Job Separation. Marketing Science. 42(3): 679-703.
- Goldfarb, Avi*, Catherine Tucker*, Yanwen Wang*. 2022. Conducting Research in Marketing with Quasi-Experiments. Journal of Marketing. 86(3): 1-20.
- Wang, Yanwen, Michael Lewis, and Vishal Singh. 2021. Does Brand Strength Moderate the Effectiveness of Counter-Marketing Techniques? The Case of Cigarettes. Journal of Marketing Special Issue. 85(3): 150-67.
- Lewis, Michael*, Yanwen Wang*, and Chunhua Wu*. 2019. Season Ticket Buyer Value and Secondary Market Options. Marketing Science, 38(6): 913-1084.