Yann Cornil
Selected publications
- Ok, Ekin, Rishad Habib, Karl Aquino, Sid Mookerjee, and Yann Cornil (2025), “The Role of Racial Identity and White Guilt in Consumer Preferences”, Journal of Consumer Research (in press)
- Boegershausen, Johannes, Yann Cornil, Shangwen Yi, and David J. Hardisty (2025), “On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies” International Journal of Research in Marketing, (in press)
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Cornil, Yann, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon (2021), “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery”, Journal of Consumer Psychology 32(1), 57-68
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Mookerjee, Sid, Yann Cornil, and Joey Hoegg (2021), “From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce”, Journal of Marketing 85(33), 62-77.
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Cornil, Yann, Pierrick Gomez, and Dimitri Vasiljevic (2020), “Food as Fuel: Performance goals increase the consumption of high-calorie foods at the expense of good nutrition”, Journal of Consumer Research, 47(2), 147-166.
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Cornil, Yann, David Hardisty, and Yakov Bart (2019), “Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky”, Organizational Behavior and Human Decision Processes, 153.
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Klesse, Anne-Kathrin, Yann Cornil, Darren Dahl, and Nina Gros (2019), “The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions”, Journal of Marketing Research, 56 (5).