Lisa Cavanaugh
BA with Honors and Highest Distinction (Duke University), PhD (Duke University)
Associate Professor, Marketing and Behavioural Science Division
Selected publications
- Cakanlar, Aylin, Lisa A. Cavanaugh, Katherine White (2026). Hoping for Change: The Emotion of Hope Moderates the Role of Political Ideology in Predicting Sustainable Behavior. Journal of Environmental Psychology, 110.
- Cavanaugh, Lisa A. (2025). Awe-inspired: Appraising Awe's Consequences for Consumers and Brands. Journal of Consumer Psychology, 35, 351-359.
- Ordabayeva, Nailya, Selin Malkoc, Jeehye Christine Kim, Monika Lisjak, Elicia John, Grant Donnelly,Lisa A. Cavanaugh, and Vikas Mittal (2025), “Politics in the Middle: A Call to Study Nuanced Political Differences in a Binary World,” International Journal of Research in Marketing.
- Ordabayeva, Nailya, Lisa A. Cavanaugh, Darren W. Dahl (2022), "The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands,” Journal of Marketing, 86(6), 70–92.
- Nelson-Coffey, Katherine and Lisa A. Cavanaugh (2022), “Baby Fever: Situational Cues Shift the Desire to Have Children via Empathic Emotions,” Journal of Experimental Psychology: Applied, 28(2), 438–450.