David Hardisty
Selected publications
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Ungemach, C., Astvansh, V., Bedi, S., Puranam, D., Sáez de Tejada Cuenca, A., Sheldon, T., Blanco, C., Constantino, S., Makov, T., Miller, S., Öztürk, C., Reibstein, D., & Hardisty D. J. (in press). Marketing Scholarship and Environmentally-Sustainable Retailing: A Two-Stage Framework for Greener Consumption and Production. Journal of Retailing.
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Hardisty, D. J. (in press). Impatience for negative experiences. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.70017
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Yi, S., Hardisty, D. J., Griffin, D. W., & Allard, T. (in press). Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucaf066
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Du, G. & Hardisty, D. J. (in press). When Do Coupon Purchase Preconditions Work? The Role of External Reference Points. Journal of Marketing Research. https://doi.org/10.1177/00222437251397971
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Zhang, L., Allard, T., Hardisty, D. J., & Wang, S. (2026). The Charity Capacity Curse. Journal of Consumer Psychology, 36 (1), 36-58. https://doi.org/10.1002/jcpy.70000