David Hardisty
Selected publications
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Hardisty, D. J. (in press). Impatience for negative experiences. Journal of Consumer Psychology.
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Du, G. & Hardisty, D. J. (in press). When Do Coupon Purchase Preconditions Work? The Role of External Reference Points. Journal of Marketing Research.
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Zhang, L., Allard, T., Hardisty, D. J., & Wang, S. (in press). The Charity Capacity Curse. Journal of Consumer Psychology.
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Boegershausen, J., Cornil, Y., Yi, S., & Hardisty, D. J. (2025). On the Persistent Mischaracterization of Google and Facebook A/B Tests: How to Conduct and Report Online Platform Studies. International Journal of Research in Marketing.
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Habib, R., Hardisty, D. J., Kim, B., & White, K. (2025). The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal. Journal of Marketing Research, 62(1), 77-96.
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Mansell, W., Li, Y., & Hardisty, D. J. (2024). Assessing patience and predictivity validity for mixed sign intertemporal choices. Judgment and Decision Making, 19, e30.