Darren Dahl
BCom (Alberta), PhD (UBC)
Dean, UBC Sauder School of Business
RBC Financial Group Professor of Entrepreneurship
Selected publications
- Maier, Lukas, Martin Schreier, and Darren W. Dahl, “"The Open Design Effect," Journal of Marketing Research, (forthcoming).
- Du, Guanzhong, Darren W. Dahl, and Katherine White, “Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth”, Journal of Consumer Research, (forthcoming).
- Dahl, Darren W., Charles H. Noble, Martin Schreier, and Olivier Toubia, “Better Innovation for a Better World”, Journal of Marketing, (forthcoming).
- Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl, “When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences”, Journal of Consumer Research, (forthcoming).
- Nyilasy, Gergely, Shangwen Yi, Dennis Herhausen, Stephan Ludwig, and Darren W. Dahl (2025), “Business-to-Investor (B2I) Marketing: The Interplay of Costly and Costless Signals”, Journal of Marketing, 89(3), 97-117.