Darren Dahl
BCom (Alberta), PhD (UBC)
Dean, UBC Sauder School of Business
Innovate BC Professor
Selected publications
- Dahl, Darren W., Charles H. Noble, Martin Schreier, and Olivier Toubia, “Better Innovation for a Better World”, Journal of Marketing, (forthcoming).
- Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl, “When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences”, Journal of Consumer Research, (forthcoming).
- Nyilasy, Gergely, Shangwen Yi, Dennis Herhausen, Stephan Ludwig, and Darren W. Dahl, “Business-to-Investor (B2I) Marketing: The Interplay of Costly and Costless Signals”, Journal of Marketing, (forthcoming).
- Krafft, Manfred, Jonas Schmidt, Michael Steiner, Nadine Eckel, and Darren W. Dahl (2024), “Hitting the Bullseye: Accurately Measuring Willingness to Pay for Innovations with Open and Closed Direct Questions”, International Journal of Research in Marketing, 41(2), 383-402.
- Sun, Yixia, Xuehua Wang, Jo Andrea Hoegg and Darren W. Dahl (2023) “How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective”, Journal of Marketing Research, 60(4), 646-664.