Join us for this edition of the Working in Climate series, where we explore the the evolving role of sustainability marketing in driving change within industries and shaping consumer behavior. This session will highlight opportunities to effectively communicate sustainability efforts, focusing on innovative strategies that promote environmental responsibility, transparency, and sustainable consumption. As businesses across sectors work to meet rising consumer demand for eco-conscious products and services, marketing plays a critical role in educating, engaging, and influencing audiences.
Whether you're interested in crafting compelling sustainability narratives, working with purpose-driven brands, or learning how marketing can align business growth with environmental stewardship, this event offers valuable insights on how you can contribute to reshaping the future of sustainable business practices through strategic communication and climate-conscious marketing.
Note: This event is part of Climate Emergency Week at UBC!
Event Schedule:
| Introduction to Sustainability within Marketing |
We'll discuss the latest trends, technologies, and opportunities for those looking to impact this rapidly changing field. |
| Panel Discussion – Careers in Marketing |
Discover career opportunities in sustainability marketing and hear from experts on how you can drive change by championing environmental responsibility across various industries. Gain insights into essential skills, innovative strategies, and how to align business growth with climate action through effective communication and consumer engagement. |
Panelists
Who Should Attend:
This event is perfect for students interested in sustainability, marketing, or careers in purpose-driven industries. Whether you aim to launch your own sustainable brand, join an eco-conscious company, or work in sustainability-focused marketing, this session will provide valuable insights and networking opportunities.
How to Register:
