UBC MBAN Masterclass | AI and Machine Learning in Data Analytics
We are living through the Fourth Industrial Revolution where Artificial Intelligence (AI) and Machine Learning (ML) are transforming how businesses operate, compete, and grow.
Join UBC Sauder’s Master of Business Analytics (MBAN) program for an exclusive live masterclass with Professor Gene M. Lee, a leading expert in AI and business analytics. In this session, you’ll explore the real-world impact of AI and ML technologies have on business analytics. From automation to advanced decision-making, discover how AI is reshaping the future of work, redefining roles, and creating new opportunities in the data-driven economy.
Why Attend?
- Learn from a leading expert: Gain insights from Professor Gene M. Lee, whose research is published in top journals like MIS Quarterly and Information Systems Research
- Experience a UBC Sauder classroom: Get a preview of the UBC MBAN learning experience through a live, interactive masterclass
- Stay ahead of the curve: Understand the skills and knowledge needed to thrive in a data-driven, AI-enabled world
- Take the next step: Connect your interest in analytics to real career pathways through the UBC MBAN program
Event Agenda
| 8:00-8:05 AM | Welcome & Introduction |
| 8:05-8:35 AM | Masterclass with Prof. Gene M. Lee |
| 8:35-8:50 AM | Live Q&A |
| 8:50-9:00 AM | Program Overview & Next Steps |
Please note that registration will close at 7 AM PT on August 27, one hour prior to the event start.
Speaker
Profile
Gene M. Lee
Gene Moo Lee is an Associate Professor (with tenure) of Information Systems at UBC Sauder School of Business. He received his Ph.D. in Computer Science from UT Austin. His AI and business analytics research have been published in MIS Quarterly (MISQ), Information Systems Research (ISR), and Journal of MIS. He is an AIS Distinguished Member and received the Reviewer of the Year Award from MISQ and ISR. Currently, he serves as an Associate Editor of ISR. He has worked for Samsung, Hyundai/Kia, AT&T, Intel, and Goldman Sachs, and holds 11 patents in mobile technology. He is the Director of Data Analytics & AI Research Group.
Daniel Hayashi
Daniel brings international experience across Latin America, Australia, and Canada, with a background in student recruitment, marketing, and admissions. He holds a Master’s in Entrepreneurship and Innovation, along with academic training in Strategic Management, Economics, Marketing, and Digital Design. His global perspective and multidisciplinary background inform his passion for helping students find the right academic path, particularly within the MBAN and MBA+MBAN programs. He is committed to fostering an inclusive and supportive environment at UBC Sauder.