Events at UBC Sauder
UBC Sauder MBA Sample Class - Disruptive Innovation: How to Identify & Defend Against Disruption
You're invited to join us for an exciting online sample lecture with Dr. Tim Silk.
One of our most popular events of the year, live from the UBC Sauder Studio and designed exclusively for prospective students, this sample lecture will explain the underlying market forces that explain how disruptive innovations put market leaders out of business. Tim Silk, Associate Professor of Teaching, Marketing and Behavioural Science Division, will use industry examples and to explain the early-stage mistakes that cause firms to dismiss disruptive innovations, and present strategies that managers can use to identify, prepare, and defend against disruption.
This is a great opportunity to experience a graduate school lecture with UBC Sauder's award-winning faculty, register today to save your seat!
Speaker
Tim Silk
Associate Professor of Teaching, Marketing and Behavioural Science Division
Professor Silk specializes in consumer behavior, brand management and new product development and works with organizations to identify market opportunities and bring new products to market. He is an award-winning teacher and researcher and has served as an advisor to organizations such as Best Buy, Brand Finance, McKesson Miller Brewing and Visa.
His research has been published in the premier marketing journals and featured in news media such as CBC News, Fortune Magazine, and U.S. News & World Report. He is a strong advocate of using consumer behavior research to inform public policy and address social injustice. He has served as a behavioral expert and advised on policy formation for government organizations including the Competition Bureau of Canada, U.S. Federal Trade Commission, U.S. Department of Energy and U.S. Government Accountability Office.