Research seminars

April
 

Date: Friday, April 17, 2026
Speaker: Zhenling Jiang (Wharton School, University of Pennsylvania)
Topic: TBD
Time: 10:00am – 11:30am
Location: HA 966
 

March

Date: Thursday, March 12, 2026
Speaker: Baojun Jiang
Topic: TBD
Time: 12:30pm - 1:30pm
Location: TBD
 

Date: Friday, March 13, 2026
Speaker: Wendy De La Rosa (University of Pennsylvania)
Topic: When Expenses Loom Large: How Income Volatility Shapes Perceived Financial Constraints and Liquidity Preservation
Time: 1-2:30pm
Location: HA 966
Zoom:  https://bit.ly/DIBSseminar
 

Date: Tuesday, March 31, 2026
Series: Gerald Gorn Research Seminar
Speaker: Manoj Thomas (Cornell University)
Topic: TBD
Time: 10:00am- 11.30am
Location: HA 969
 

February 

Date: Friday, February 27, 2026
Speaker: Ioannis Evangelidis  (ESADE Business School)
Topic: Inflation, Shrinkflation, Skimpflation: Consumer Reactions to Price Increases, Product Size Decreases, and Product Quality Decreases
Time: 10:00am – 11:30am
Location: HA 968
 

Date: Monday, February 9, 2026
Speaker: Haiyang Yang (Johns Hopkins University)
Topic: Digital Goods for Good: Understanding and Overcoming the Prosocial Penalty
Time: 12:00pm – 1:00pm
Location: HA 437
 

Date: Friday, February 6, 2026
Speaker: Leyao Tan (UBC Sauder School of Business)
Topic: Measuring Corporate Risks Using Large Language Model Embeddings: Evidence on Corporate Climate Risks and Supply Chain Restructuring
Time: 10:00am – 11:30am
Location: HA 967
 

Date: Friday, February 6, 2026
Speaker: William Wang (UBC Sauder School of Business)
Topic: Same Odds Different Story: How Odds Formats Affect Sports Gambling Judgments and Decisions
Time: 10:00am – 11:30am
Location: HA 967
 

January 

Date: Friday, January 30, 2026
Series: Gerald Gorn Research Seminar
Speaker: Tat Chan   (Washington University in St. Louis)
Topic: Physician Education Seminars and the Effects on New Drug Prescriptions: Evidence from Verquvo 
Time: 10:00am – 11:30am
Location: HA 967
 

Date: Friday, January 23, 2026
Speaker: Leaf Van Boven  (University of Colorado Boulder)
Topic: All Natural: Naturalness Catalyzes Support for Sustainability Technology
Time: 10:00am – 11:30am
Location: HA 243

November

Date: Friday, November 28, 2025
Speaker: Shan Huang (University of Hong Kong)
Topic: Enhancing External Validity of Experiments with Ongoing Sampling
Time: 12:30pm – 1:30pm
Location: HA 967
 

Date: Friday, November 21, 2025
Speaker: Julie Hommik
Topic: When Plus-Size Models Help Versus Hinder Brand Outcomes
Time: 10am – 11:30am
Location: HA 969
 

Date: Friday, November 21, 2025
Speaker: Neda Ahmadi
Topic: Human vs. AI: Reference Dependence and Algorithmic Price Competition
Time: 10am – 11:30am
Location: HA 969
 

Date: Friday, November 14, 2025
Speaker: Xilin Wang
Topic: Navigating Political Divide: An Analysis of Candidate Polarization in US Senate Elections
Time: 10am – 11:30am
Location: HA 967
 

Date: Friday, November 14, 2025
Speaker: Apple Wang
Topic: How Employee Ownership Enhances Perceived Product Quality
Time: 10am – 11:30am
Location: HA 967
 

October

Date: Friday, October 31, 2025
Speaker: Esther Uduehi
Topic: Beyond Demographics: A Framework for Capturing the Dynamic Nature of Social Identity Construction in Marketing
Time: 10am – 11:30am
Location: HA 967
 

Date: Tuesday, October 7, 2025
Speaker: Hung Ho
Topic: Self-Control and Overconsumption: Empirical Evidence from Cigarette Purchases
Time: 10am – 11:30am
Location: HA 347
 

Date: Friday, October 3, 2025
Speaker: Anya Shchetkina
Topic: Blind Targeting: Personalization under Third-Party Privacy Constraints
Time: 10am – 11:30am
Location: ZOOM
 

Date: Thursday, October 2, 2025
Speaker: Yuting Zhu
Topic: Generative Search: Evidence from a Large-Scale Field Experiment
Time: 12:30pm – 1:30pm
Location: TBD
 

September

Date: Friday, September 26, 2025
Speaker: Joe Siev
Topic: TBA
Time: 10am – 11:30am
Location: HA 966
 

Date: Thursday, September 25, 2025
Speaker: Thomas Wiemann
Topic: Personalization with HART
Time: 10am – 11:30am
Location: TBD
 

Date: Tuesday, September 23, 2025
Speaker: Peter Lee
Topic: A Model of Serialized Content Consumption: Adversarial IRL for High Dimensional Discrete Choice
Time: 10am – 11:30am
Location: HA 433
 

Date: Friday, September 19, 2025
Speaker: Shuhan Yang
Topic: How Stress Shapes Consumers’ Preferences for Minimalist Aesthetics in Design
Time: 10am – 11:30am
Location: HA 966
 

Date: Friday, September 12, 2025
Speaker: Lan Luo
Topic: How Visual Designs Drive Success: Interpretable Generative AI for Data-Driven Design
Time: 10am – 11:30am
Location: HA 966
 

Date: Friday, September 5, 2025
Speaker: Holly Howe
Topic: Money can buy me love: Gifts are a more effective form of acute social support than conversations
Time: 10am – 11:30am
Location: HA 966